Franchisees will gain access to the undoubted strength of Book City's group buying power. Book City's size and buying power are used to purchase exclusive products and negotiate favourable terms of trade to improve Franchisees businesses. Book City has tailored its product mix to ensure that maximum sales volume and profitability are achieved by its retail outlets. The Book City product range comprises an appropriate mix of high margin promotional books together with new releases and "back-list" (general) stock reflecting the traditional book market.